Analytics & intelligence

TThe Internet provides insight and measurability. Of all media channels, the Internet is by far the most measurable and transparent channel, for which a wide variety of measurement systems having already been developed. Web analytics software from Omniture, Webtrends, TEALEAF, and Google Analytics are currently renowned systems for monitoring, analyzing, and understanding the behaviour of website visitors. At Conversion Company, we have certified specialists who are experienced in working with these systems and using them to help our clients gain insight.

A growing number of data sources are being combined to achieve more comprehensive insights that can be interpreted with greater precision. Web analytics data, for example, is combined with data from online marketing systems or with data from companies’ own source systems.

Conversion Company helps companies to select and implement these systems. We deliver KPIs for the configuration of dashboards and reports as part of our regular services, while our analysts assess the generated data to identify potential improvement opportunities.

For more information, please contact: info@conversioncompany.com